5 ways custom packaging can help scale your beauty brand

Custom packaging is critical in the beauty industry. Especially now that unboxing videos are so popular, the way your products are packaged is an important factor to consider. In this article we explain why custom packaging is a great tool for your brand, what to look out for and how SendNet can help you through the whole process.

Here's what you'll learn in this blog post:

• Why use custom packaging for your cosmetics products?
• 5 ways custom packaging can help your brand grow
• The power of an unforgettable unboxing in building your brand
• SendNet: your all-in-one packaging partner for your brand

Why use custom packaging for your cosmetics products?

As the e-commerce market has grown, so has demand for custom packaging. Brands quickly realised that packaging can represent their brand just as much as the product itself. In the beauty industry in particular, packaging says a great deal about your product and your brand, and for pure e-commerce brands it's the first physical touchpoint between you and your customers. And first impressions count.

5 ways custom packaging can help your brand grow

1. Let your brand come through in your personalised packaging

Imagine buying a new iPhone and it arrives in a paper bag. That wouldn't be the bespoke unboxing experience you'd expect from Apple. A high-quality product in low-quality packaging can make a poor impression and make the product seem worth less. The packaging should reflect both the product and the brand. 

How? You could design your packaging in your brand's style and put your logo on the outside of the box, so that's the first thing your customer sees. That way your customer recognises your brand before they open the packaging to look at the product, and it creates a sense of excitement. 

SendNet can help you create that excitement. As your all-in-one packaging partner we can support you from sourcing to design, so your customer gets the best possible experience. We can also add extras such as a personalised card thanking your customer for their purchase, stickers and much more. If you'd like to know more about how SendNet's services can help you, read on.

2. Present and protect your cosmetics products in custom packaging

When it comes to packaging, what's inside counts too. Protecting your products matters just as much as how the box looks. It's hard to predict how the courier will ultimately handle your parcels, so it's worth wrapping them in protective material — wrapping paper, tissue paper, shredded and recycled cardboard. Protecting your products well also means fewer returns, because fewer products get damaged in transit.

3. Factor sustainability into your e-commerce packaging strategy and use SendNet's eco-friendly cosmetics packaging

Sustainability in particular has become an important part of conscious consumers' lives. A study by Utopia.de found that 69 percent of respondents said environmental friendliness or fair production was very important to them when choosing personal care and cosmetics products. In the same study, 71 percent of respondents said they look for sustainable packaging when buying online.

SendNet's standard materials are made from recyclable cardboard, and our protective packaging material is made from waste material that would otherwise simply have been thrown away. 

4. Save money with SendNet's custom packaging service

SendNet helps you keep packaging costs down with an end-to-end solution. We buy materials in bulk from a range of manufacturers, which keeps your costs low. We also renegotiate prices to keep them low over time. On top of that we track your stock automatically so we can reorder packaging in good time. And with every new order we can adjust or change your design.

When it comes to packaging, less is sometimes more. If your product is very robust and doesn't need extra protection, for example, you can leave out the internal filling and save money. Our team handles all your packaging needs — from the initial idea to sourcing the right materials, design and automatic reordering. At every step. 

5. Build a community by adding a personal touch to your custom cosmetics packaging

There are many ways to communicate with your community, even as a pure e-commerce brand. Building a strong community means winning loyal customers who are happy to buy from your brand again and again. 

One communication channel that's often overlooked is the packaging. You could show your appreciation by adding a personal thank-you card to your products, for instance, or by printing a message on the box. Our team is happy to advise you on this.

‍

‍

The power of a memorable unboxing in building your brand

Follow the tips above and nothing stands in the way of a great unboxing for your customer. Unboxing as a global trend started on YouTube: according to Google Trends, the first searches for the word "unboxing" appeared in 2006. The first unboxing video was published by Yahoo, unboxing a Nokia E61. 

The unboxing trend has made brands realise that customers don't only pay attention to the products but also place great value on the packaging. According to a GWP Group study 52 percent of the online shoppers surveyed said they would be very likely to order from a brand again if they received products in bespoke packaging. 

A parcel that makes an impression makes it more likely your customer remembers your brand and comes back to shop with you again. Don't overlook the effect of a shareable experience either. If the unboxing experience is satisfying, the customer may consider posting it on social media, which is free advertising for your brand. And if you do influencer marketing, an unboxing video makes for compelling content too.

‍

Your all-in-one packaging partner for your brand

At SendNet we respond to your brand's individual needs so you can give your customers a memorable unboxing experience. The only thing you need to bring is the cosmetics products themselves. 

Our custom packaging service covers everything from design through delivery to automatic reordering. We can arrange your custom packaging boxes and supply sustainable packaging materials at the best price. But how does it actually work?

Sourcing your custom packaging boxes and other materials cost-effectively

We know that the packaging sector, for all its importance, can be difficult — long lead times and awkward communication with suppliers. We'd like to help by handling packaging procurement for you. As a 3PL partner to many merchants, we have access to lower prices on packaging materials because we can buy in larger volumes and build strong supplier relationships.

Designing custom packaging: boxes, stickers, flyers, tape, stamps, filling material and much more.

Our team can help you design your packaging so it really makes an impression and gives your customer an unforgettable unboxing experience worthy of an Instagram story or TikTok video. 

As a 3PL partner with experience in the cosmetics sector, we have valuable insight into packaging designs that are both functional and on-trend. You can also use our standard unbranded packaging. We keep it in stock at all times and it's made from recyclable cardboard.

Proactively reordering stock so you always have enough on hand

We keep a close eye on your packaging material stock based on your weekly consumption, safety stock and lead times, so we can pick the best moment to reorder custom packaging for you. On top of that, with every new order you get the option to adjust and update your design free of charge.

Fast delivery across Europe and professional storage of your beauty products 

SendNet makes sure your beauty products are stored correctly and carries out regular quality checks. 

We have closely aligned fulfillment centers in Germany, France and Italy, with more countries in the pipeline. We're building a pan-European network of SendNet-operated fulfillment centers and would love to take you and your brand along on that journey.

Read everything about cosmetics and beauty experiences with SendNet here.

‍