How SendNet helped Dreamin 101 grow 3x in 5 months
Dreamin 101, a leading seller of high-quality, made-in-Italy mattress toppers, pillows and duvets, is growing fast and recently collaborated with Italian TV personality Bruno Barbieri. In July 2022 the team decided to entrust their operations to SendNet to drive that growth further. Just a month later the Dreamin 101 team saw an even higher order volume following promotion on the Italian TV show 4 Hotel.
Growth is a priority for the company, and quality and customer experience remain paramount. Dreamin 101 sees every new customer as an opportunity to invest in lifetime value (LTV) and win a new loyal follower of the brand. Creating a quality shopping experience is essential for customer satisfaction and retention. That's why a high-quality post-purchase experience, enabled by efficient logistics, is a lever for the company's success. It's what the partnership between Dreamin 101 and SendNet is built on.
Why Dreamin 101 chose SendNet
Dreamin 101 was founded in 2017 and has since rapidly won substantial market share. In 2022 the team's need to focus on marketing and sales promotion meant they required external operational support.
"Outsourcing was a necessary step to make our brand as scalable as possible," explains Luca Giove, Chief Operating Officer (COO) of Dreamin 101. The brand needed external logistiek support because it couldn't keep up with the increase in demand. So why did they choose SendNet in particular?
"We chose SendNet for the comprehensive proposal and the ease of monitoring and managing every activity through one app," Luca continues. "We were also impressed by the great flexibility, the transparency of the offering and having a dedicated account manager."
Logistics as a key ingredient of e-commerce success
SendNet's mission is to provide comprehensive operational support across the entire supply chain, which lets e-commerce merchants succeed — especially during peak periods such as Christmas or Black Friday. To guarantee a positive unboxing experience customer experience that lives up to the brand's promises, every step has to be optimally coordinated. This includes email tracking to track the parcel, shipping within the promised window, and the ability to check delivery status at any time.
Every step has to work as well as possible to ensure customers are entirely happy with both the products and the service. At every stage of the customer journey, brands have the opportunity to improve and personalise the customer experience — by adding a flyer to parcels, for example, or offering a branded portal to check shipping status.
For Dreamin 101, Black Friday was a critical period, because they expected many new customers to be drawn in by discounts and wanted to be sure they'd retain them. The team chose SendNet to guarantee customers a special unboxing experience and timely shipping during peak season. And SendNet delivered on those high expectations.
How SendNet and Dreamin 101 handled the Christmas and Black Friday peaks
In preparation for the Christmas and Black Friday order surge, SendNet and Dreamin 101 organised every step as carefully as possible. Their goal was to respond quickly and effectively while meeting customers' expectations of a high-quality experience.
To make the most of this opportunity to grow their business, they took the following steps:
- They estimated the expected order volume to understand how to handle the rising daily volumes
- The team was highly engaged and motivated to fulfill every order without creating a backlog
- They organised the team and the warehouse to optimise fulfillment time
- All SKU's and packaging were in stock on the dates indicated.
Dreamin 101's plans for the future
Luca tells us: "We definitely want to consolidate further in the Italian market and keep expanding our product range. In the near future we plan to expand into Europe using SendNet's various fulfillment centers."
Contact us
At SendNet we understand the needs of digital-native and e-commerce D2C brands. Our mission is to meet those needs by supporting our customers as they expand.
If you're looking for a new fulfillment and logistics partner, get in touch and request a quote here.
For tips on how to tackle Black Friday, read our guide here.
