Magic unleashed: how SendNet enabled Magicholz's 210% growth and UK expansion
Joy, inspiration, togetherness. That's what wooden puzzle brand Magicholz wants to bring into your life.
Co-founders Chris and Lars took the EU market by storm, but when their next expansion step took them to the United Kingdom, they wanted to find a new fulfillment partner who could help. That's when they turned to SendNet.
Delivering with a smile: Magicholz scores with SendNet, achieving 1.6-day delivery in the United Kingdom
“We initially approached SendNet because of their UK presence, but we quickly realised their potential beyond those borders,” says Lars, co-founder of Magicholz.
Magicholz understood the importance of meticulous planning when entering the UK market and chose SendNet's pan-European shipping (Pan-EU) programme, which delivers fast delivery and avoids tariffs. With an impressive delivery average of 1.6 days in the UK, Magicholz meets market expectations flawlessly.
Fulfillment in under 1 day despite a huge product range of 650+ SKUs
Managing a huge product range of 650+ SKUs might have been daunting, but Magicholz is thriving. The close collaboration between Magicholz and SendNet delivers lightning-fast fulfillment, which is critical for a brand where 75% of orders are gifts.
The Magicholz and SendNet teams stay in close contact, with Magicholz passing on data about their best-selling products so SendNet can lay out their shelving effectively. SendNet groups the best-selling SKUs together and closer to the packing station, which means extra-fast fulfillment and saves time picking further orders.
SendNet's expertise carries Magicholz through a 210% November peak with 16% faster fulfillment
Since Magicholz's products make ideal gifts for all ages, the team sees a seasonal peak in November and December. In November 2023, Magicholz's order volume rose 210% compared with October.
But thanks to SendNet's careful capacity planning, the peak was no problem, and fulfillment speed was actually 16% faster than usual. With time-sensitive seasonal orders, every second counts to make sure gifts arrive on time. Nobody wants a gift to arrive late, and thanks to SendNet, Magicholz had no doubt their products would ship as fast as possible.
“SendNet handled our peak season with expert capacity planning. Orders went out the door at lightning speed, even with a 210% increase in volume. That meant a lot of happy customers receiving their orders as fast as possible.” – Lars.
Two partners growing together
Lars is enthusiastic about continuing to work with SendNet: “behind every successful partnership is a motivated team, and SendNet is no exception. Their commitment and professionalism have been critical to Magicholz's success and have contributed to mutual growth and prosperity.”
So what's next for the partnership? Lars is excited to build Magicholz's presence in the United Kingdom even further with SendNet as their partner.
“We can't wait to see our share of UK orders grow and to test SendNet's peak capacity even further this year with even more orders.” – Lars.
