More confidence at checkout: how Natch Labs increased conversions by 10.7% with SendNet's Delivery Promise

Natch Labs, a sustainable and health-conscious brand committed to an exceptional customer experience, faced a common hurdle: customers hesitating at checkout because of unclear delivery times. Despite strong fulfillment capabilities, the brand saw an opportunity to turn browsers into buyers by offering more certainty about delivery dates.

To tackle this, we ran a 4-week A/B test to evaluate Delivery Promise — a dynamic, real-time delivery date shown directly on product, cart and checkout pages, powered by the SendNet Platform. Using accurate fulfillment and carrier data, Delivery Promise removed the uncertainty and told shoppers exactly when their orders would arrive.

The results were clear and statistically significant. Customers who saw clear delivery estimates through Delivery Promise showed a 10.7% conversion uplift compared with those who didn't, proving that delivery transparency translates directly into a more confident purchase decision.

Beyond the numbers, Natch Labs highlighted the smooth implementation process. "The setup process was incredibly simple and SendNet's team made the whole test phase effortless," said Heber, co-founder at Natch Labs. "Seeing such compelling results made adopting Delivery Promise an easy decision."

By embracing clear delivery estimates with SendNet's Delivery Promise, Natch Labs didn't just lift conversion rates — they also increased customer confidence, paving the way for lasting loyalty and sustainable growth.